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Aren’t you tired of reading generic Pinterest marketing strategy from bloggers, that doesn’t really dive deep in your problem or gives no solid answers?

As someone who has herself struggled A LOT to drive traffic to this website without having 1000 backlinks (which btw takes ages to build), I know how annoying this can

I was there, and now I am here-

screenshot 1

You’ll probably think now, “1.1m impressions is cool and all that, but how does this translate to actual website traffic?”.

I am getting there.

Here are the REAL numbers behind this “1.1m” story.

screenshot 2

This is a screenshot from the first quarter of 2019 and as you see 65.1% of my traffic came from Pinterest.

This translated to  29291 users.

This translated to 29291*1.23 (page/session)= 36027 page views.

Now, as a domain that is only 8 months old and STRUGGLES to increase organic traffic, this is a dream come true.

This post will take you through concrete ACTIONABLE Pinterest traffic strategy tips that will help you kickstart your Pinterest slumber. 

First things first, let’s make a few assumptions right away-

  1. You have a Pinterest business account and rich pins enabled. If not, go here to create a business account and activate rich pins.
  2. You are using Pinterest to drive traffic to a website. It may be a blog, an e-commerce store or any commercial brand.

Now, that we’ve got the basics out of the way, let’s jump right into what you can do to drive free traffic to your site!

Tip #1 Research, plan and create viral content.

A lot of people blog about ‘what they feel like blogging about’.

This is an excellent strategy for a private blog, or one that you never hope to scale or make money from.

I am very much guilty of doing the same, until I realised no one really cares about my random feelings.

They care about feelings they can RELATE to and actually need and use.

In other words, your content needs to be iNFORMATIONAL or INSPIRATIONAL. Anything else, is difficult to scale. Simply because, content is meant to be consumed. And the best content or content that has the potential to get viral always checks off those two categories.

How can you create WOW content?

Step 1: Find out what is trending.
  • Check out Google Trends- An excellent and free tool to see what kind of things are people looking for. This is an excellent way to plan and see what kind of content would generate the best long-term traffic both from organic or inorganic perspective. You can also filter by geography, industry and more to see what fits your niche best.
  • You can also check out Buzzsumo and see what your competitors have maximum shares for. I have found many ideas in travel (my niche) by simply searching the URL of some competitors and seeing the number of Pinterest shares. The tool is free, with limited functionality, but unless you are a company with a large budget, the free plan is enough for content ideas.
Step 2: Brainstorm on a Keyword list and create content which you can also organically rank for.

Once you have a broad idea of trends, make sure to conduct detailed keyword research. If you have no idea what I am talking about, check out basic SEO beginner tips here. You want to create content that will do well not only on Pinterest but ALSO on Google. Here’s where your MAIN research kicks in.

The tool I use for doing my keyword research is called Keysearch. I found this tool by accident, but after a few months, I feel if there is one tool you should use as a new blogger it is this one! Not to mention, it is WAY cheaper than premium tools such as AHREFS and SEMRUSH. (Click here to get 20% OFF on Keysearch with code “KSDISC”)

Some tips on how I conduct my keyword research are-

  • Check out long-tail keywords by volume and see what’s the competition score. My DA is 25 and the keywords I rank for are at a maximum difficulty of about 40 on Keysearch. They even give you a suggested keyword difficulty score to target. (P.S. You can also track existing keyword rank and see dynamic changes). I add them to a list and see which ones are best suited to my content and audience.
  • Check the existing blog posts and see what they are lacking. The easiest way to create better content is to CREATE better content. You can check out the top 5-6 posts that are ranking for your targeted keyword, find missing information or gaps and make sure to include them in your detailed post.

Once you’ve done this, you are ready to start writing and creating kickass content!

Read Next:  How To Use Pinterest Hashtags The Non-Spammy Way

Tip #2 Create click-worthy Pinterest graphics.

I think we all know this subconsciously but somehow fail to internalize when creating Pinterest graphics.

To give you an example, I will show you two pictures so that you know what I am talking about-

Out of the two pictures, which one are you most likely to click on? If you say the left one, you are DEFINITELY a minority.
I am not proud of the crap I created in the first six months of my blogging, and to say that creating and designing better graphics has changed my Pinterest marketing game would be a massive UNDERSTATEMENT.
Here’s another comparison just for drilling down the effect-
The stats below each pin show you the CONTRAST in the reach that well-made graphics can have. Of course, how many times you share, whether or not the pin gets viral, how many group boards you are a part of will also add to the statistics, but it all starts with a mind-blowing WOW graphic.
Always aim for amazing graphics with amazing HEADLINES.
A couple of tools that I constantly use to up my game are-
  • AMI Headline Analyser– An excellent place to analyse for free how powerful your headline is. Aim for a score of 40 or above always!
  • Canva– A free graphic design tool that I use to design ALL my pins.
  • Unsplash– An excellent alternative to Pixabay to find out free pictures for your graphics. You can simply upload them to your canva account and design with them!

Tip #3 Create more personal boards.

The limit to Pinterest boards is 500. And how many do you have?
Done right, personal Pinterest boards can be an excellent way to be found by new followers and searchers.
Some people search by pins, some by boards and some by people. This is why the more boards you have related directly or indirectly to your website the better it is!
Make sure to make your Pinterest board title, category and description as close to perfect as possible. You can even go back and update all your old boards to more SEO friendly titles.
Let’s say you want to create a board on “Make Money Blogging”. Here’s a quick short cut to find the best keywords for your group board.
Pinterest Board SEO gif
Step 1: Search for ‘Make money blogging’.
Step 2: Click through and see which tabs pop up on the top row as keywords.
Step 3: Go to your profile page and create a new board. Keep it secret until you’ve added the description and 100 high-quality pins.
Step 4: Hit publish when you are ready!
PRO TIP: Search the top 5 pins that show up for your search term and see which ones have more than 500-600 saves. There’s a VERY high chance if you use the same power words with a slight twist, you will rank with the same keyword too. Just avoid keyword stuffing that looks spammy.

Tip #4 Send group boards requests every month.

If people can’t see your pin, they can’t save it, they can’t click through it, and it sure as hell won’t get viral.
The question is what are you doing about it?
The easiest (okay I admit slightly painful) way of doing this would be to maximise niche group boards you are present in. The more niche the better as the generic ones tend to be super spammy.
Step 1: You can use the tool Pingroupie to find group boards in your niche.
Step 2: As a beginner I would suggest to search for ones with >5000-10000 followers so that you can maximise your reach.
Step 3: Collect 50 emails and send out about 20-30 emails per month until you are a part of at least 50 group boards. This should be an ongoing activity done once per two months.
Step 4: Be patient, wait and watch! About 50% of the request you send will just be lost in outer space. But soon enough, you’ll see payback for all the effort you put in! 😉
Here’s a draft of what I usually send out as a DM/email depending on the board requirements.
Pinterest group board email screenshot

Tip #5 Make manual pinning your best friend.

The magic is not in pinning 100 pins in one hour, but rather carefully splitting that throughout the day.
Some of you are probably already using a pin scheduling tool, and if you need a tutorial on that, click here.
Besides automated pins, you NEED to manually pin a few times per day. The quality of pins you repin and save to your OWN boards is way more important than the quantity.
I usually manually pin 2-4 times per day depending on how much time I have. As a beginner you can stick to 50-50 (your pins: other pins), but as you gradually increase the number of pins in your account you can switch up the ratio to 70:30 or 80:20.
You also want to be manually pinning when MAXIMUM of YOUR audience is online. Yes, go to your profile page -> Audience Insights -> Countries/Cities.
Most of my audience (40% is in the US) and so I tend to pin before i go to bed as I live in Europe. Make sure to pin during peak hours of YOUR target audience.

Tip #6 Measure, track and repeat success.

All the tips above tell you what you should do and how to use Pinterest to drive traffic to your website.

But how do you know if any of that is working?

Here’s where analytics comes in. Make Google Analytics, Pinterest Analytics and Tailwind Analytics (if you use), your obsession.

I track on a monthly basis which of my pins are doing the best in terms of bringing traffic. This is also how you can identify which pins are going viral or have the potential to.

Where do you find this data though? Here’s a short clip:

In short: Google Analytics -> Acquisition -> All Traffic-> Referrals -> Pin URL

Once you have identified the winning horses, create more pins and repeat the steps above!

This also goes into content that just doesn’t do well on Pinterest. Take a cue and drop it. Perhaps use it on other social media marketing networks or content syndication platforms such as Quora.

If you are doing everything right in your Pinterest marketing or content marketing strategies and still not getting the desired returns, examine your pin descriptions.

Could you go back and update pin descriptions to make them more  Pinterest SEO friendly and easily searchable?

Often, we don’t need to do have an in-depth look into our Pinterest accounts and we can find all the things that can be optimised!

Tip # 7 Include your pins in your blog posts and add social sharing plugins. 

Just like people come from Pinterest to your blog, they should also have the option to save your blog post and read it later too.
At the end of every post, do include a high-quality pin and give the option to share via Pinterest. You can also add social sharing plugins such as Social Pug, Add to Any, or any other that you like to maximise visibility and reach!
With that said, we have come to this guide, and I would totally love it if you’d save the following pin or share!
Pinterest marketing pin image
Do you have any other tips? Drop your ideas in the comments below!

Planning to start a blog? Find a domain name and a server on HostGator today! If you would like detailed tips, check out my step by step guide to start a blog.

Have an existing blog in need of powerful growth? Check out these services I use and love:

  • Tailwind: Pinterest and Instagram scheduling tool.
  • Teachable: Create courses online and add to your blogging income.
  • ThemeIsle: Premium WordPress themes.
  • Grammarly: Automated in-browser Proofreading.
  • OptinMonster: Convert and monetize your website traffic.
  • LinkTrackr: Affiliate Link Tracking.
  • PicMonkey: Photo-editing, Logos and Social Media Graphics.

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