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Anyone who takes blogging seriously knows just how much goes into creating blog posts from start to finish.
Everything from researching a topic, finding search worthy content, writing a kickass post, adding affiliate links, creating graphics, sharing them on various platforms and then analysing their performance, can be quite something.
This is where knowing which blogging tools to use and how to benefit from them makes all the difference.
If you’d like to start your own blog the RIGHT way, sign up for my free course :
- HOSTING AND WEBSITE TOOLS
- KEYWORD RESEARCH AND WRITING
- CREATING GRAPHICS
- TRAFFIC GENERATION BLOGGING TOOLS
- 11. Quora (Free)
- SOCIAL MEDIA AUTOMATION & PROMOTION
- 15. Tailwind (Freemium)
- 16. Hootsuite (Paid)
- WEBSITE PERFORMANCE TOOLS
HOSTING AND WEBSITE TOOLS
1. HostGator (Paid)
The number one thing you need to run an efficient blog, is a hosting platform.
I have talked in much detail why you need a self hosted platform and without this one essential tool you can forget about being a professional (or even semi-professional blogger).
Many bloggers sing praises about Bluehost but every blogger that has grown beyond beginner traffic has migrated to a different hosting platform. Why is that, I wonder?
Amazing affiliate program aside, Bluehost is not the best platform when it comes to empowering fast growth.
Not to forget the 24*7 support at HostGator is insanely helfpul for a technologically retarded blogger (raising my hand).
Here’s some reasons why I think you should be hosted on HostGator:
- They offer free migration support from whichever platform you are on.
- The plans are flexible and based on actual growth.
- 45 day money back guarantee helps you stay assured that if you don’t like the plan, you can get a refund.
I’ve talked to the great team at Hostgator and negotiated a special discount for you.
If you use my link, and the code “INDIANGIRLING25”, you can get 25% OFF on your entire payment. Say whaaat!
2. WordPress.ORG (Free)
WordPress is the popular content management platform that almost every blogger worth their salt will use.
Depending on your host, installing wordpress is easy and intuitive.
Please note that there is a HUGE difference between self hosting your blog and using wordpress.ORG vs. hosting and using wordpress.COM.
To find a step by step break-down of how to start a blog, click here.
3. Theme Isle WordPress Themes (Free)
No self hosted blog with a domain name is going to be enough.
The front end of your website is extremely critical to your blogging growth.
Theme Isle offers a ton of wordpress themes, many of which are free and multiple priced options.
No matter which one you pick, you need to pick one!
KEYWORD RESEARCH AND WRITING
4. KeySearch (Free)
As a critical element of content marketing, it is not only important that you write on something you are passionate about, but also what your audience actually wants to read.
These two things are not always the same.
With Keysearch, you can do the following for free:
- Check out the competitive score of any keyword you aim to target. Limited to 5 searches on the free tool.
- Snoop on competition to see who is ranking in the top 10 or not and how good your chances are
- Use the content assistant to help you write a post with all the LSI (must words) you need to rank
- Track ranks for existing keyword (with the paid option)
I am so happy with this tool that I’ve upgraded to a paid option from this month. The starter plan starts at $17 which is the most reasonably priced powerful SEO tool I have found. (Click here to get 20% off with my discount code: KSDISC)
5. Buzzsumo (Free)
Another tool that is critical for generating ideas and understanding what works best is Buzzsumo.
The free version is limited and only lets you see the last one year’s data.
All you have to do is enter the keyword or the domain you want to snoop on, and voila!
You get the top results along with the number of social shares by each platform. This is perfect for understanding which type of content is likely to do better where.
Paid options are also available, but I don’t see an urgent need for this as a one person army. Larger companies with higher content turnout may opt for the paid version.
6. AMI Headline Analyzer (Free)
A tool I recently discovered while studying fast growing bloggers. This tool developed by the American Marketing institute lets you check how likely your headline is to stand out based on Emotional Marketing Value. (EMV)
The headline analyzer provides you a score based on various parameters such as intellectual/emotional/spiritual and other copywriting elements. For a super clickworthy headline, especially for Pinterest, you need a score that is in the 50-70% range.
Fun fact: I actually tested two different headlines for the same blog post with a score of 30% and a score of 50% on Pinterest, keeping all other things fairly constant. For the post with the 50% headline score, I got 5x more referral traffic.
For more such Pinterest marketing tips, click here.
7. Grammarly (Free)
Once you are writing a keyword optimized, kickass headline post, what next? More often that not, you would want to proof read, especially for the most common mistakes.
Grammarly, is like having a free virtual assistant who minutely checks into every mistake you might possible make. The easiest way to use this tool is to install an extension in your chrome browser and then it works automatically.
If you don’t use Chrome you can also use the web version and copy paste your text to find out what you need to change, although that is the slightly more painful option.
8. Canva (Free)
The one tool I cannot live without is Canva.
Pretty much every graphic you can find on my website, social media marketing channels, email newsletters as well as landing pages had some help from Canva.
I particularly love creating Pinterest images on Canva and I talk here about how using Pinterest has changed my (blogging) life.
And it’s free. What more can you ask for?
9. Pixabay (Free)
As a blogger, you often need free stock photos that can be used without copywright.
This is where Pixabay is an amazing tool.
I find it particularly relevant for the large collection of various photos.
10. Unsplash (Free)
Another amazing addition to the list of blogging tools, for finding stock photos with a more artsy effect is Unsplash.
I often compare pictures I find on Pixabay and Unsplash and then pick the one that I like more, depending on my theme and content.
More choice never hurt anyone!
TRAFFIC GENERATION BLOGGING TOOLS
11. Quora (Free)
An excellent Q&A platform that regularly makes up about 8% of my referral traffic which also happens to be high quality.
If you have a blog that is about anything that may solve anything, chances are people on Quora are looking for it.
One of the ways to organically and also directly increase your referral traffic is by being a thought leader on Quora.
You can do so by regularly answering questions to your blog’s target audience and dropping links that actually help add value to your answers.
Over time, you can increase your followers and really follow a good content syndication strategy for all your new blog posts.
12. Medium (Free)
A popular blogging platform, with some of my all time favourite articles, also doubles up as an excellent place to share your blogposts.
Since the quality of articles on Medium is generally high, it takes a LOT of time and interest to build a following, but it’s still worth checking out.
What’s also amazing is that Medium can work as an extra revenue stream. All you have to do is sign up for the Medium partner program, and the more people that read and like your content, the more money you make!
13. Mix (Free)
Another top platform for generating traffic for your blog posts is Mix. It’s the new version of stumble upon and can work as an excellent place for inspiration for new content as well.
Although I am yet to find a concrete traffic spurt from syndicating content on Mix, I still think this is a tool that must be utilised especially if you blog in the field of technology, news or business.
14. Pinterest (Free)
In the rare case, that you are a blogger who has not heard about this tool or somehow overlooked it (which I did as a hobby blogger and seriously regret), here is one master stroke that is free and limitless for everyone!
A social media platform based SOLELY for finding content and content creators, albeit heavily biased towards female audiences in the english speaking world, but still!
There’s things you can do and a speed which you can grow at on Pinterest which is just not possible with Facebook, Instagram or Twitter.
My combined reach on Pinterest climbs every month, based on the number of experiments I run.
Some of my pins have climbed up in Google SERP rankings, solely because of the amount of times my content was shared and re-pinned.
For example, this post alone has helped me soar to the first page of google within less than 2 months of writing the post.
Which other platform is that powerful? None, as an online business or a blogger you NEED to leverage this platform, especially more so if you blog in English and a huge chunk of your target audience is based in US, UK, Canada and Australia!
SOCIAL MEDIA AUTOMATION & PROMOTION
As a person with a full time day job and night time blogger, I cannot function without this blogging tool.
The free trial option gives you the possibility to schedule 100 pins (Pinterest) and 30 Instagram posts without having to pay a penny.
This is a pretty neat feature especially if you want to get a hang of the tool and whether or not this makes sense for your blog or business.
I have been a paid user since pretty much forever and schedule anywhere from 50-70 pins per day, across my 70+ boards, which averages to be one pin per board per day.
I am also a part of 5 tribes with millions of users, thus expanding my reach manifold.
The thing that I find most useful about Tailwind is though, the detailed analytics it provides. You can see which boards perform best, which posts perform best and even run a smart loop that re-pins evergreen content that you can pick and choose.
I also particularly like the free instagram scheduling option as I definitely do not post more than 1 time per day, but to keep engagement going, I prefer to schedule my posts way in advance.
If i could count the hours this tool has saved me, especially for Pinterest, I couldn’t possibly add those up. For less than $15 a month, this tool is a must-have!
I have to say, I have been positively surprised by this excellent social media marketing platform.
As a newbie blogger, you most likely will not need this.
But if you are dependant on Facebook and want ALL your social media scheduling and analytics in one place, this is a must have tool.
Not only can you connect and schedule posts for pretty much every platform, you can also have a neat overview of the growth and statistics for your accounts month on month.
If you are some one who makes money online especially from social media, you should definitely give this tool a try.
17. SUM ALL (Free)
Another tool I discovered by accident by looking for an easy way to receive growth reports across all my social media channels.
Sum All helps you connect to various social media platforms and not only automate your content but receive daily and weekly reports of progress.
I don’t have the time to go every day on every social media channel and note down progress on followers and engagement.
Those of you with busy facebook pages, know exactly what I am talking about!
Sum All takes care of this for me, for free!
WEBSITE PERFORMANCE TOOLS
18. Google Page Speed Insights (Free)
You know how you keep reading website speed is critical for SEO and for lower bounce rates?
Yep, how exactly do you go about checking how quick or slow your website is?
The easiest and fastest way to do it is to use Google Page Speed Insights which give you a basic report and errors you can fix.
Based on this, if you are not a professional website developer, you can always hire a person on Fiverr to speed up your website. Click here to get 20% off on your order with Fiverr.
19. Google Webmaster Tools (Free)
The number one I need and perhaps the only tool I need to measure my keyword positions, impressions and changing rankings is to have access to the Google Webmaster Tools.
There’s a bunch of cool things having access to these tools can help you with, the favourite of mine being Google Search Console.
Once you have added your property (meaning website) and verified this platform will start to crawl your website and collect powerful data over time.
A good keyword tool is not sufficient, since you also need to closely track your search engine optimization for your domains.
How better to do that, than with free tools that Google (oh, so graciously) provides?
The other thing I totally love about this tool is to check my entire backlink profile. Many people either do not know about this feature or simply overlook it.
I discovered it by accident and closely track it to look for any new websites that may have linked back to me!
20. Google Analytics (Free)
I saved the best for the last!
Of all blogging tools that can help you understand and improve your online game, Google Analytics is by far the MOST powerful tool out there.
You don’t need to be a math or analytics nerd to understand it either.
Google offers plenty of free tutorials for you to become an advanced user, and many of the features are easy and intuitive to understand.
Some of the more advanced things you can do besides track your stats and where it is coming from, are:
- Enable goals and conversions to see which type of links are most likely to be clicked on your blog
- Enable events to track each time a user performs an action, such as a social media follow
- Track Adsense revenue (the publishing ad network for google)
- See which landing pages are doing well and where the traffic is coming from
- Deep dive into content based on each traffic driving channel and identify your key audience personas
So on and so forth.
With Google Analytics, the sky is the limit!
I have also used other google tools such as the Google Keyword Planner and Google Trends, but have been sorely disappointed by the lack of depth. Many free tools are far better as keyword research tools, than the one google offers.
Nevertheless, there’s still plenty of free tools to empower your websites!
What are your favourite blogging tools? Comment below for some new ones!
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Hello/Namaste! I’m Shruti, the founder of Indian Girling & Digital Empires. Two years ago, I left my post-MBA life in India to chase a new adventure. After living in four different countries, I now call Germany home.
I believe in creating a life you love, one that you do not need a vacation from. On this website, you will find tips on how to travel Europe on a budget, travel hacks and how to grow an online business. You can connect with me on Facebook, Instagram or subscribe to get the latest updates.
When I’m on the road, I trust and use:
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